Bonelk

EVERY SALE.
EVERY CUSTOMER.
FINALLY OURS.

Bonelk sells thousands of products through retail every month — and we don't know a single customer's name. The Capture Program changes that, without ever taking a sale away from our retail partners.

See the case ↓How it works
9:41Wallet
BONELKMember
Points balance
1,250
Warranty
24 months
Add to Apple Wallet
Scroll
The Problem

WE'RE FLYING BLIND

0%
of sales happen inside retailers
0
customer records we own
$0
remarketing revenue possible today

Every hub, charger and cable sold at Officeworks or JB Hi-Fi is an anonymous customer we can never speak to again. Our competitors with DTC channels own their audience. We rent ours.

The Journey

FROM SHELF TO WALLET
IN 15 SECONDS

Step 1
PURCHASE

Customer buys any Bonelk product at their favourite retailer.

Step 2
SCAN

A premium card inside the packaging: 'Scan to activate your membership.'

Step 3
JOIN

15-second signup. Name and email. No app download, no password.

Step 4
WALLET

A Bonelk Member Card lands instantly in their Apple or Google Wallet. Permanent, updateable, impossible to lose.

The Centrepiece

ONE SCAN.
THREE ENGINES.

AThe Customer Loop

REAL VALUE. FROM DAY ONE.

Members get real value from day one: a 24-month extended warranty across every Bonelk product, automatic entry into a monthly prize draw, and points that build with every purchase.

BONELKMember
Points balance
0
Warranty
24 months
Warranty
24 MO
BThe Bonelk System

WE FINALLY KNOW WHO BUYS BONELK.

Every signup flows straight into our database and Klaviyo. For the first time we know who buys Bonelk, what they own, and how to reach them — launches, campaigns, new categories like Power.

CThe Retailer Loop — the one that matters

EVERY REWARD DRIVES SALES BACK TO RETAIL.

Here's the part that matters: every reward drives sales back to retail. Prize vouchers and points credits are redeemed at Officeworks, JB Hi-Fi and our other partners — we reimburse them. Retailers get incremental sales and a reason to promote Bonelk in-store. We never pull a single sale away.

Retailer-Safe by Design
CustomerRewardRetailerRepeat
Live Demo

DON'T IMAGINE IT.
SCAN IT.

Live demo: scan with your phone and watch a Bonelk Member Card land in your wallet.

Working prototype — wallet pass system already built and tested.
Strategy

THREE WAYS
TO PLAY IT

01
MONTHLY PRIZE DRAW

Join the draw, win a $200 retailer voucher monthly.

Lowest frictionRetailer-promotedFixed cost
02
POINTS & REWARDS

Every registered product earns points; thresholds unlock retailer credit.

Repeat-purchase engineRich purchase dataPhase 2
03
MEMBER WARRANTY

24-month warranty on everything, just for joining.

On-brand trust playNear-zero costAlways-on
Recommended Launch
WARRANTY + PRIZE DRAW COMBINED

Points switches on as Member 2.0 once retailer agreements are in place.

Rollout

LIVE WITHIN 60 TO 90 DAYS

  1. 1
    PROTOTYPE

    Wallet pass + signup flow (already built)

  2. 2
    DESIGN

    Packaging QR insert with Plus Creative

  3. 3
    CONNECT

    Database → Klaviyo integration

  4. 4
    PILOT

    Launch with the Neo Sleeve release

  5. 5
    SCALE

    Roll out across the full range by December

LET'S OWN
OUR AUDIENCE.

The tech is built. The plan is retailer-safe. The next step is a pilot.